MINORITY RULE
The writer and political commentator Ash Sarkar asked me to design the cover of her debut release for Bloomsbury Publishing ‘Minority Rule: Adventures in the Culture War’.
Her brief was to make it punchy and impactful, so I pulled out the power of a vanishing point shade to make the lettering feel like it’s jumping out towards the viewer.
And to give it a human feel I painted the final designs by hand onto large timber panels which were then photographed so the artwork could be digitised for print.
On its release the book became a top five Sunday Times Bestseller.
Below you can watch how it was made.