Archie Proudfoot
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PEANUT

peanuthands1.jpg
 
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PEANUT

As part of a collaborative project between Creative Review, Facebook and Instagram called 'New Talent' young creatives are paired with a startup to create social media assets. I was asked to create a series of gifs and still images for social networking app for Mums called Peanut. 

I used their existing press photography as a starting off point, reworking it in photoshop before printing and painting over the top of it with enamel paints and then scanning these images back in to use in gifs or as stills. 

Their tagline 'Mama Meet Mama' and the different categories or 'packs' that you choose when you sign up for the app where rendered both by hand and purely digitally to create two key gifs. 

 
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